Wisconsin Insurance License
Licensing requirements for Wisconsin insurance professionals and companies.
This page provides an overview of insurance licensing in Wisconsin for individuals and companies. You will find state requirements, application fees, filing instructions, and more. For assistance with licensing, please contact us to learn about our software and managed license services.
Companies that provide insurance producer services in Wisconsin must apply for a license prior to doing business. Depending on the lines of authority offered by the entity and the types of services offered, multiple firm licenses may be required.
Before applying, firms should ensure that the licensed individual to be appointed agent in charge has the necessary licenses. Firms should also gather proof of incorporation, or foreign qualification for out-of-state firms, in anticipation of application requirements.
- Jump To:
- Wisconsin Financial Services Company Licenses
- Wisconsin Individual Financial Services Licenses
Company Licenses
Wisconsin Financial Services Company Licenses
Wisconsin Collection Agency License
Initial Registration
| Form: | |
| Agency Fee: | $1,000 investigation fee + $200 license fee + an additional fee for each solicitor and a $15 license fee for each solicitor working outside of the office. |
| Notarize: | Required |
Registration Renewal
| Agency Fee: | $200 + $15 license fee for each solicitor working outside of the office. |
| Due: | Annually by June 1. |
| Notes: | Renewal applications are sent to licensees about one month prior to expiration. |
Supplemental Reporting
Annual Report
| Agency Fee: | $0 |
| Due: | Annually by March 15. |
| Notes: | Contact the division for a form. |
Wisconsin Independent Review Organization Certification
| Type of Review: | Medical Utilization Review |
| Agency: | Wisconsin Office of the Commissioner of Insurance |
| Law: | WI Stat. § 632.835(4) |
Initial Registration
| Form: | |
| Agency Fee: | $400 |
| Notarize: | Required |
| Required Attachments: |
|
Registration Renewal
| Form: | |
| Agency Fee: | $100 |
| Due: | Biennially |
| Notarize: | Required |
Registration Not Required
Not required
Supplemental Reporting
Independent Review Annual Report
| Form: | |
| Agency Fee: | $0 |
| Due: | Annually by March 1. |
| Law: | Wisconsin Admin Code Ins. 18.16 |
Wisconsin Insurance Agency License
| Agency: | Wisconsin Office of the Commissioner of Insurance |
Initial Registration
This section applies to insurance firms that are applying for a license in Wisconsin for the first time.
| Agency: | Wisconsin Office of the Commissioner of Insurance |
| Form: | |
| Agency Fee: | $100 for most |
| Notes: | Holding a firm license is optional in Wisconsin. |
Individual Licenses
Wisconsin Individual Financial Services Licenses
Wisconsin Insurance Agent License
| Agency: | Wisconsin Office of the Commissioner of Insurance |
Initial Registration
This section applies to insurance agents that are applying for a license in Wisconsin for the first time.
| Agency Fee: | From $10 to $750 depending on license type |
Registration Renewal
| Filing Method: | |
| Agency Fee: | From $35 to $250 depending on license type and residency |
| Due: | Annually or biennially depending on license type |
Learn about insurance licensing in other states:
Adjuster - A person or firm that is paid to adjust, investigate, and negotiate claim settlements. There are 3 categories of adjusters: company, independent, and public. Company adjusters work for insurance companies and investigate claims on behalf of the company. Independent adjusters investigate claims on a contractual basis for insurance companies. Public adjusters investigate claims on behalf of claimants, usually to determine the amount of money that can be claimed.
Agent in Charge - A licensed individual responsible for the supervision of all individuals within an insurance agency. The agent in charge must be licensed in the same lines as the agency.
Insurance Agent - Insurance agents act as intermediaries between the insurance company and policyholders. Agents can be either captive or independent. Captive agents represent a single insurance company, while independent agents represent multiple insurers.
Insurance Broker - Individuals who sell insurance policies while representing the interests of the buyer. Brokers are typically independent intermediaries without an insurance company affiliation.
Insurance Producer - May be used to refer to either individual insurance agents and brokers or insurance agencies and brokerages.
Managing General Agent - An agent or broker that is involved in underwriting and has other areas of authority normally handled by insurers. MGAs are typically involved in unusual lines of coverage or in geographically prohibitive areas.
Surplus Lines Insurer - An insurance carrier that takes on risks that a licensed carrier is unwilling to insure. Surplus lines insurers do not have access to state guaranty funds and are less tightly regulated by state governing bodies.
Third Party Administrator - An organization that manages group insurance policies and works with the employer and insurance carrier to process claims, handle loss control, and provide risk management and consulting services.
Title Agent - Title agents sell insurance that protects real estate owners against loss of ownership of a property due to a legal claim.
Viatical Settlement Provider - A company that purchases life insurance policies at a discount from individuals seeking immediately available funds.
Independent Insurance Agents and Brokers of America (Big “I”)
Advocacy group of independent insurance brokers and agents.
National Association of Insurance and Financial Advisors (NAIFA)
Professional association that advocates for favorable regulatory conditions for insurance agents and financial advisors.
National Association of Insurance Companies (NAIC)
A standard setting and regulatory support organization that is governed by state insurance regulators.
National Association of Professional Insurance Agents (PIA)
Professional association that provides education and advocacy for insurance agents throughout the United States.
National Insurance Producer Registry (NIPR)
An affiliate of the NAIC that provides streamlined and uniform producer licensing processes.
