Wisconsin Fictitious Name Registration & Renewal
Business entities that plan to use a name other than their legal business name may need to register an assumed name. Assumed name registration can take place at the state, local, or state and local levels of government. State specific registration information is available below.
Initial Application for Registration
| Agency: | Wisconsin Department of Financial Institutions (DFI) - Bureau of Uniform Commercial Code, Notary and Trademark - Trademark Program |
| Form: | |
| Filing Method: | Available online or in-person only. |
| Agency Fee: | $15 |
| Is registration mandatory?: | Trade name registration is optional in Wisconsin. |
| Notarize: | Required |
| County Level Filing: | Filing is not required at the county level. |
| Does registration prevent others from using the name I choose?: | Registration of a trade name does not offer name protection. |
Renewal Filing
| Agency: | Wisconsin Department of Financial Institutions (DFI) - Bureau of Uniform Commercial Code, Notary and Trademark - Trademark Program |
| Form: | |
| Filing Method: | Available online or in-person only. |
| Agency Fee: | $15 |
| Due: | Due by the date of registration every 10 years. |
| Notarize: | Required |
